Lucid Air Price Drop Makes Luxury EVs Attainable
Lucid Motors has announced a Lucid Air price drop. This strategic move sees significant reductions in the prices of several key models, aiming to enhance the competitive edge of the Lucid Air in the electric vehicle market.
At the forefront of the Lucid Air price drop is the Lucid Air Pure, the entry-level model in the lineup, which now benefits from a substantial price reduction. The rear-wheel-drive Pure model has seen its starting price lowered by $7,500, bringing it to an attractive new base price of $71,400. This adjustment is part of Lucid Motors' commitment to making electric vehicle ownership more accessible, reflecting the company's original pricing strategy for the model. Additionally, Lucid has expanded the availability of customization options for the Pure model, including the $2,950 Stealth appearance package, which was previously exclusive to higher-priced trims.
Further emphasizing Lucid Motors' strategy is the price cut applied to the mid-tier Air Touring model, which sees the most significant reduction in the lineup. The Touring model's starting price has been cut by $8,000, now positioned at $79,400. This Lucid Air price drop not only makes the Touring variant more accessible but also narrows the price gap between it and the entry-level Pure model. The Touring model enhances its value proposition with a significant increase in performance, offering up to 620 horsepower through the addition of a second electric motor, enabling all-wheel drive, a substantial upgrade from the Pure's 430 horsepower.
| Model | Original Price | New Price | Price Reduction | Key Features Added |
|---|---|---|---|---|
| Lucid Air Pure | $78,900 | $71,400 | $7,500 | Stealth package option available |
| Air Touring | $87,400 | $79,400 | $8,000 | Up to 620 horsepower, AWD |
| Grand Touring | $112,400 | $111,400 | $1,000 | Up to 1050 horsepower |
| Sapphire | $250,500 | $250,500 | None | Premium tier remains unchanged |
The pricing strategy extends to the upper echelons of the Lucid Air lineup, with the Grand Touring model receiving a $1,000 price reduction, bringing its starting price down to $111,400. This Lucid Air price drop aims to provide a more attractive entry point into the high-performance segment of Lucid's offerings, featuring up to 1050 horsepower. However, the top-tier Sapphire model maintains its positioning as the premium offering within the lineup, with its price remaining unchanged at $250,500, underscoring its status as the pinnacle of luxury and performance in the Lucid Air range.
Through these targeted price adjustments, Lucid Motors reinforces its commitment to making electric vehicle ownership more attainable and appealing, without compromising on the innovation and luxury that define the Lucid Air brand. These strategic Lucid Air price drops are poised to enhance the market competitiveness of the Lucid Air lineup, offering consumers a broader range of options to suit their preferences and budgets, while advancing the adoption of electric vehicles.
We've already prepared information on Lucid Motors update of its 2024 Air sedan lineup. Explore how it helped increase configuration flexibility and meet a wider range of customer preferences. Or cast a glance at the Best Luxury Electric Cars.
