Lucid Air Price Drop Makes Luxury EVs Attainable

Lucid Motors has announced a Lucid Air price drop. This strategic move sees significant reductions in the prices of several key models, aiming to enhance the competitive edge of the Lucid Air in the electric vehicle market.

At the forefront of the Lucid Air price drop is the Lucid Air Pure, the entry-level model in the lineup, which now benefits from a substantial price reduction. The rear-wheel-drive Pure model has seen its starting price lowered by $7,500, bringing it to an attractive new base price of $71,400. This adjustment is part of Lucid Motors' commitment to making electric vehicle ownership more accessible, reflecting the company's original pricing strategy for the model. Additionally, Lucid has expanded the availability of customization options for the Pure model, including the $2,950 Stealth appearance package, which was previously exclusive to higher-priced trims.

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Further emphasizing Lucid Motors' strategy is the price cut applied to the mid-tier Air Touring model, which sees the most significant reduction in the lineup. The Touring model's starting price has been cut by $8,000, now positioned at $79,400. This Lucid Air price drop not only makes the Touring variant more accessible but also narrows the price gap between it and the entry-level Pure model. The Touring model enhances its value proposition with a significant increase in performance, offering up to 620 horsepower through the addition of a second electric motor, enabling all-wheel drive, a substantial upgrade from the Pure's 430 horsepower.

ModelOriginal PriceNew PricePrice ReductionKey Features Added
Lucid Air Pure$78,900$71,400$7,500Stealth package option available
Air Touring$87,400$79,400$8,000Up to 620 horsepower, AWD
Grand Touring$112,400$111,400$1,000Up to 1050 horsepower
Sapphire$250,500$250,500NonePremium tier remains unchanged
Lucid Air lineup price drop

The pricing strategy extends to the upper echelons of the Lucid Air lineup, with the Grand Touring model receiving a $1,000 price reduction, bringing its starting price down to $111,400. This Lucid Air price drop aims to provide a more attractive entry point into the high-performance segment of Lucid's offerings, featuring up to 1050 horsepower. However, the top-tier Sapphire model maintains its positioning as the premium offering within the lineup, with its price remaining unchanged at $250,500, underscoring its status as the pinnacle of luxury and performance in the Lucid Air range.

The 2024 Lucid Air sees price drops, including a $1,000 reduction for the Grand Touring model, while the premium Sapphire model remains at $250,500, highlighting its top-tier luxury and performance

Through these targeted price adjustments, Lucid Motors reinforces its commitment to making electric vehicle ownership more attainable and appealing, without compromising on the innovation and luxury that define the Lucid Air brand. These strategic Lucid Air price drops are poised to enhance the market competitiveness of the Lucid Air lineup, offering consumers a broader range of options to suit their preferences and budgets, while advancing the adoption of electric vehicles.

We've already prepared information on Lucid Motors update of its 2024 Air sedan lineup. Explore how it helped increase configuration flexibility and meet a wider range of customer preferences. Or cast a glance at the Best Luxury Electric Cars.

Source: The Lucid Air Now Starts at $69,900 and Comes with New Benefits that Make It Easier than Ever to Own America‚Äôs Most Awarded New Luxury Electric Vehicle

2024 Lucid Air: What You Need to Know

The 2024 Lucid Air, a masterpiece in the electric vehicle market, exemplifies the merger of luxury, performance, and environmental consciousness. 8 seconds. The Touring model increases this to 620 hp with a 0-60 mph time of 3. Learn more
Year Body Trim Range Price
2024 Sedan Air Sapphire 427 $249,000
2024 Sedan Air Pure RWD 419 $77,400
2024 Sedan Air Pure AWD 410 $82,400
2024 Sedan Air Touring 384 $95,000
2024 Sedan Air Grand Touring 469 $125,600
2024 Sedan Air Grand Touring Performance 446 $149,600

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