From EV6 GT Success to Record-Breaking Months: Kia’s 15-Month Triumph
Kia America's recent accomplishments in the electric vehicle market, highlighted by the 2023 Kia EV6 GT being named Road & Track's 2024 Performance EV of the Year under $100,000, come amid a broader context of the brand's sustained growth. Notably, October marked the 15th consecutive month of year-over-year sales growth for Kia, underlining the automaker's successful strategy and enduring appeal in a competitive market.
This continuous growth streak is a testament to Kia's ability to adapt and innovate in a rapidly evolving automotive landscape. The surge in sales, especially in the electric vehicle sector, has played a pivotal role in this success. The EV6, for instance, has seen a remarkable 30-percent increase in sales year-over-year. Furthermore, the sales of Kia’s complete lineup of EV models have risen by an impressive 83-percent over the same period.
October's record sales of 59,164 units, despite fewer business days compared to the previous year, demonstrate Kia's robust market presence. The EV6's all-time October sales record, with a 30-percent increase compared to the previous year, showcases the model's growing popularity and its contribution to the brand's overall success.
Eric Watson, Vice President of Sales Operations at Kia America, emphasized the significance of this milestone. He noted that Kia's consistent month-over-month growth over 15 months is a clear indicator of the brand's ability to meet consumer needs across various segments, including sedans, SUVs, and electric vehicles. The forthcoming release of the 2024 EV9 is expected to further bolster this growth trajectory, with pre-orders indicating strong consumer interest in Kia's expanding EV lineup.
Looking ahead, Kia America is poised to surpass its 2022 full-year sales by mid-November, setting the stage for what could be a record-breaking year in 2023. This optimistic outlook is not just a reflection of the company's robust sales strategy but also a sign of changing consumer preferences, with more and more buyers turning to electric vehicles as their preferred choice. Kia's successful blend of performance, innovation, and market adaptability is evidently resonating with customers, positioning the brand as a leading player in the global automotive industry.
By the way, 2023 Kia EV6 made it to the top 10 best AWD electric vehicles of 2023 list, while 2024 Kia EV9 reached a 304-mile range, surpassing Kia's initial 300-mile estimate.
Source: Kia
