Rolls-Royce Spectre Flipping Banned: Company’s Strict Stance!
Rolls-Royce, renowned for its luxury vehicles, has made a bold move to discourage car flipping, particularly for its new electric model, the 2023 Rolls-Royce Spectre. The CEO of Rolls-Royce, Torsten Müller-Ötvös, announced that customers who attempt to resell the Spectre for a higher profit will be permanently blacklisted from future purchases.
During the launch event in California, Müller-Ötvös emphasized the importance of verifying customers' intentions and qualifications before granting them the opportunity to order the Spectre. Those found violating the policy by reselling the vehicle at inflated prices will face immediate blacklisting, preventing them from acquiring any Rolls-Royce vehicle in the future.
While some British dealers argue that such resales are legal and fair, Rolls-Royce remains firm in its stance. London dealer Tom Hartle, who has already agreed to significant premiums for two Spectres, expressed his disagreement, stating that carmakers should not dictate what customers can do with their purchased vehicles.
This is not the first time car manufacturers have taken action against flippers. General Motors previously banned flippers from placing future orders if the vehicle was resold within the first year of ownership for high-demand products such as the Corvette Z06, Cadillac Escalade-V, and GMC Hummer EV. In a notable case, Ford sued actor John Cena for violating his purchase contract when he flipped a Ford GT.
Rolls-Royce has invested significant effort in developing the 2023 Rolls-Royce Spectre, conducting rigorous testing and covering a distance equivalent to over 400 years of average usage for a Rolls-Royce vehicle. The company's commitment to quality and customer satisfaction underlies its strict policy against car flipping, aimed at preserving the exclusivity and value of their luxury cars.