Porsche Consulting Unveils Future of EVs with Software-First Approach
Consulting's Senior Partner of Porsche, Dr. Hagen Radowski, emphasizes the critical shift towards a software-first approach in electric vehicle design, suggesting a closer alliance between automakers and the semiconductor industry for superior products. This transition marks a significant change from the traditional method of designing a vehicle first and then integrating software. Modern electric vehicles feature numerous electronic control units for various functions, highlighting the challenge of unifying these components into a single software platform and maintaining updates.
The concept of a "software-defined vehicle" (SDV) is introduced, prioritizing software development in vehicle design. This approach, separating the faster-evolving software from the slower-developing hardware, enhances hardware flexibility. Tesla's DOG mode exemplifies the impact of software on user experience.
The semiconductor industry is crucial in the evolution of electric vehicles like the Porsche Taycan, with the electrical and electronic architecture (E/E architecture) underpinning the SDV concept. Despite the current use of thousands of chips in electric vehicles, there is potential to reduce control units and increase custom chip usage, driven by the growing demand for digitalization and electrification in cars. This necessitates closer collaboration between the automotive and semiconductor industries, as seen in the mobile communications sector.
Porsche Consulting's Strategic Semiconductor Management Framework aids companies in adapting to this paradigm shift by fostering semiconductor expertise, visualizing the impact of semiconductor procurement, and developing long-term strategies. This collaboration is crucial for the automotive industry's competitiveness, focusing on software, chips, and batteries.
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