Discovering the Digital Frontier: Mercedes At CES 2024
At CES 2024 Mercedes-Benz reaffirms its commitment to advancing automotive technology. The manufacturer presents a range of digital innovations poised to reshape the customer experience both inside and outside their vehicles. A notable feature is the introduction of the MBUX Virtual Assistant, driven by generative AI and advanced 3D graphics, enhancing natural, intuitive, and personalized interactions. Running on the newly developed Mercedes-Benz Operating System (MB.OS), this represents the brand's dedication to delivering an exceptional digital experience.
Mercedes at CES 2024 is also marked by the North American premiere of the Concept CLA Class. This model is a beacon of the Mercedes-Benz Modular Architecture (MMA), poised to revolutionize the electric vehicle segment. With an impressive predicted single-charge range of over 466 miles (750 km) and an energy consumption of around 12 kWh/100 km, it sets new benchmarks in efficiency. Thanks to its 800-volt MB.EDU electric drive unit and high-power DC charging capabilities, the Concept CLA Class can gain up to 248 miles (400 km) of range in just 15 minutes. The MMA platform will bring forth a variety of models, including a four-door coupé, a shooting brake, and two SUVs, expanding the horizons of electric mobility.
Mercedes-Benz also introduces MBUX SOUND DRIVE, developed in collaboration with Mercedes-AMG and American entrepreneur will.i.am. This new in-car music experience takes auditory pleasure to new heights. Additionally, a collaboration with Audible and Amazon Music elevates in-car audio storytelling, offering passengers a unique entertainment experience. The event also sees the North American debut of a camouflaged prototype of the new all-electric G-Class, adding to the excitement at booth number 4941.
Another significant announcement from Mercedes at CES 2024 is the launch of DRIVE PILOT, the first and only certified system for conditionally automated driving (SAE Level 3) in the U.S. This groundbreaking technology will be available in California and Nevada in the MY2024 EQS saloon and S-Class models. DRIVE PILOT represents a significant step forward in autonomous driving technology, available through the U.S. Mercedes me connect Store. Additionally, the EQS now features the new Premium Rear Plus Package, enhancing rear-seat comfort and luxury.
Mercedes at CES 2024 presentation, with its focus on the MBUX Virtual Assistant and the Concept CLA Class, highlights the company's advancement in AI-driven interfaces and electric vehicle technology. These developments underscore a broader industry shift towards enhanced digital user experiences and sustainable mobility solutions.
In 2023 Mercedes-Benz has risen to the seventh position in Interbrand's "Best Global Brands 2023" report, maintaining its status among the top ten global brands for the eighth year in a row, as evaluated by the U.S.-based brand consultancy.
Mercedes reinforced its luxury reputation as one of its premier vehicles secured a spot at the top of the top premium all-electric sedans list.