Kia Sponsoring League of Legends (LoL). Exploring the Impact.
On January 11, 2024, Kia America and Riot Games announced a partnership agreement in Irvine and Los Angeles, California. The objective of this collaboration is to incorporate Kia as a sponsor into the League Championship Series (LCS), involving several aspects of the competition, which includes both online and live event experiences. This development represents a notable advancement in the connection between the automotive industry and the esports sector, highlighting a shared trajectory of growth and engagement. The initiative of Kia sponsoring League of Legends (LoL) aims to bring a diverse set of integrations within the LCS framework.
The initiative of Kia sponsoring League of Legends (LoL) marks a significant development in the partnership, introducing several key integrations of Kia into the LCS. As a groundbreaking feature, Kia will sponsor the multi-lane camera view in the League of Legends (LoL) game, enabling viewers to watch various lanes simultaneously. This is a first-of-its-kind sponsorship for Kia. Moreover, Kia's branding will be prominently displayed through digital banners in the top lane of the game. In addition to these visual integrations, Kia will also present several high-profile awards. These include the LCS MVP Award, celebrating the season's most outstanding player, the Rookie of the Year Award, highlighting the most promising new talent, and the Kia LCS All-Pro Team Award, which honors the top player in each position. These initiatives are a testament to Kia's dedication to fostering excellence and motivating professional players within the LCS due to the Kia sponsoring League of Legends (LoL).
The partnership, featuring the initiative of Kia sponsoring League of Legends (LoL), is celebrated by both Kia America and Riot Games as a significant progression. Russell Wager, the Vice President of Marketing at Kia America, highlighted how Kia's sponsorship of League of Legends aligns with the company's expansion paralleling the rapid growth of the esports industry. He stressed Kia's intent to establish authentic, impactful connections within the gaming community. Similarly, Mark Zimmerman, the LCS Commissioner, welcomed Kia's integration into the LCS, acknowledging their dedication to enhancing the overall fan experience, both during gameplay and in related activities. This collaboration, by Kia sponsoring League of Legends (LoL), marks an optimistic beginning to the new year for esports. It underscores the unique intersection of innovative automotive marketing strategies and the evolving realm of competitive gaming, showcasing a harmonious blend of industry and entertainment.
Recently, Kia announced a 2023 Kia Sales Report!
Additionally, Kia's forward-looking approach in the automotive sector is exemplified by the inclusion of the Kia EV9 in our list of Future Electric Cars.
Source: KIA AMERICA BECOMES OFFICIAL SPONSOR LEAGUE OF LEGENDS LEAGUE CHAMPIONSHIP SERIES
