Kia’s Electrifying Future: 15 EV Models by 2027!
Kia, an automaker based in South Korea, has increased its efforts towards electric vehicles and self-driving cars by announcing its plan to introduce 15 electric car models by 2027, which is four years from now. The company has recently updated its business strategy with a renewed emphasis on electrification and an aim to produce 1.6 million electric vehicles annually by 2030, as part of a $36 billion investment plan showcased at the CEO Investor Day held in Seoul.
Kia has introduced its award-winning 2023 KIA EV6 electric SUV and is preparing to launch the highly anticipated 2024 KIA EV9, a three-row SUV with swivel seats, featuring level 3 autonomy by 2023. However, the company has not provided many details about its other upcoming EV models. Despite claims of accelerating its transition to EVs, only 37% of its sales will come from battery electric vehicles by 2030. Kia's annual target suggests a slower pace, with an increase from 8% to 25% in EV sales by 2026 and an additional 12% in the next four years.
According to Ho Sung Song, Kia's CEO, the year 2021 marked a complete overhaul of Kia's corporate identity, including its name, logo, products, and strategy. This transformation has led to a significant increase in the brand's value, enabling it to win several "Car of the Year" awards in key markets. To achieve its goal of becoming a Sustainable Mobility Solutions Provider, Kia must continue to enhance its brand identity and create an innovative and customer-focused business model. Kia has also disclosed further details about its purpose-built vehicle (PBV) division, which is set to open in 2025 at a dedicated production facility in Hwaseong. Kia plans to produce a complete range of PBVs, including a robo-taxi with self-driving technology. The PBV business will enable a variety of body types to be placed on a flat skateboard-like platform, customized to meet specific needs and requirements for use in a wide range of industries.