Audi is a German luxury car manufacturer that has been in business for over a century. The company was founded in 1909 by August Horch, who had previously worked for Karl Benz, the founder of Mercedes-Benz. Horch set out to create his own car company, and the first Audi car was produced in 1910. The name “Audi” comes from the Latin word for “listen,” which is fitting given the company’s reputation for producing cars with exceptional audio systems.
Throughout its history, Audi has been known for its innovation and commitment to quality. The company has been responsible for many industry firsts, including the first all-wheel-drive system in a passenger car and the first fully galvanized car body. Audi has also been a leader in the development of hybrid and electric vehicles, with several models currently available in these categories.
One of Audi’s most iconic models is the Quattro, which was introduced in 1980. The Quattro was the first high-performance car to feature all-wheel drive, and it quickly became a favorite among rally drivers and performance enthusiasts. Today, the Quattro is still in production and remains one of Audi’s most popular models.
In recent years, Audi has faced some challenges, including the Volkswagen emissions scandal, which impacted the entire Volkswagen Group of which Audi is a part. However, the company has remained committed to innovation and quality, and continues to produce some of the most sought-after luxury cars on the market. With a focus on sustainability and technological advancement, Audi is well-positioned to continue thriving in the years to come.