Apple CarPlay Update 2024: Potential Challenges with OEM Adoption

As we explore the evolving landscape of automotive technology, the Apple CarPlay update, slated for 2024, emerges as a key development. This update is expected to significantly enhance the in-car experience for users. However, the Apple CarPlay update faces substantial challenges in achieving widespread adoption among Original Equipment Manufacturers (OEMs).

Apple previewed the Apple CarPlay update in 2022, heralding a major overhaul in integration. This new version of CarPlay, which marks a significant step forward in the system's evolution, is anticipated to be featured in select models from brands such as Aston Martin and Porsche. Aston Martin plans to integrate the updated CarPlay interface into models like the DB12 and DB12 Volante, beginning in 2024. While adhering to Apple's design standards, Aston intends to add unique customizations to the interface.

The strategy for incorporating the Apple CarPlay update by Porsche is yet to be fully disclosed. They have revealed a conceptual design that showcases the updated CarPlay interface across their interior screens, but details about its implementation remain confidential. The involvement of these manufacturers suggests that the Apple CarPlay update could extend to other brands within their respective corporate groups.

However, not all automakers are receptive to the Apple CarPlay update. Companies such as General Motors have opted not to include CarPlay in their upcoming electric vehicles (EVs). This reluctance primarily arises from concerns over data collection. The forthcoming CarPlay update is designed to collect vital telematics data from vehicles, which is essential for automakers for maintenance planning and analyzing customer driving habits.

This resistance from OEMs underscores a major obstacle for the Apple CarPlay update in terms of gaining widespread industry acceptance. As the 2024 launch approaches, it will be crucial to monitor how this situation evolves and which manufacturers will choose to adopt this advanced technology in their vehicles.

This December Volkswagen, Audi, Porsche, and Scout Motors have declared their intent to implement the North American Charging Standard (NACS) for their upcoming electric vehicles, commencing in 2025. And, by the way, Porsche's Taycan Turbo S model got into our best electric sports cars list this year.