Unlock the Power: Inside the 2024 Acura ZDX Campaign

The 2024 Acura ZDX campaign, titled "Unlock the Energy," marks a significant milestone in Acura's history as it introduces its first all-electric vehicle, the 2024 Acura ZDX. This dynamic launch campaign not only highlights the ZDX's cutting-edge features but also heralds Acura's journey into the era of electrification with its Precision Crafted Performance ethos.

Central to the 2024 Acura ZDX campaign is a cinematic-style short film that invites viewers into the Acura House of Energy. Here, the agility and performance of the 2024 ZDX are vividly demonstrated through a series of lessons that embody Acura's innovative spirit. "With the 2024 Acura ZDX now available for reservation, we are thrilled to unveil the immense potential of Acura as we transition into the electrified future," said Meliza Humphrey, senior manager of Acura Marketing. "The 2024 Acura ZDX campaign captures the essence of our brand's passion for performance, a quality that shines in our first electric vehicle."

The 2024 Acura ZDX campaign will also be a centerpiece at prestigious events like the Sundance Film Festival, where Acura returns as a Presenting Sponsor and Official Vehicle. Here, the campaign's theme, "Unlock the Energy," will come to life, offering attendees an immersive experience into the world of Acura's Precision Crafted Performance. This strategic integration of the 2024 Acura ZDX campaign into cultural events underlines Acura's innovative approach to marketing and brand storytelling.

Spanning across multiple media platforms, the 2024 Acura ZDX campaign will feature prominently during the March college basketball championship, capturing a wide audience with its engaging content and DMX's "X Gon’ Give It To Ya" soundtrack. This multifaceted approach ensures that the campaign resonates with a diverse and extensive audience.

An innovative aspect of the 2024 Acura ZDX campaign is the introduction of the Acura Energy Key Card, offering exclusive benefits to those who reserve the ZDX. This includes VIP access at Acura events like the 2024 Acura Grand Prix of Long Beach and partnerships with Acura's entertainment and audio collaborators.

The 2024 Acura ZDX, the star of this campaign, is a testament to Acura's commitment to Precision Crafted Performance in an electrified era. The vehicle's fast charging capabilities, alongside a range of home and public charging solutions, position the ZDX as a leader in its class. With this campaign, Acura not only showcases a groundbreaking vehicle but also demonstrates its readiness to lead in the electric vehicle market.

In December the company officially opened the 2024 Acura ZDX reservations.

For more luxury electric vehicles, don't miss our top premium electric SUVs to buy in 2023 list.

Source: Acura